Pretty Average is a fast growing, homeware and gift brand, where creative magic meets the everyday ✨

Every item you'll find here has been designed by me with a whole lot of heart 🖤 My dream is to create pieces that add a sprinkle of creativity and personality to your homes, making even the simplest of things exciting - the most average of things pretty 💕

Whether you're looking for a vibrant, bold statement piece or something more subtle, you'll be sure to discover something perfect for you. 

Pretty Average is where professional quality and creative fun meet. "Average" is just the beginning!

Where it all Began...

Hey there, I'm Hollie! 🙋🏼‍♀️ I'm the sole creator behind the scenes at Pretty Average 💕

Pretty Average was born on the living room floor (literally!) of my little London flat back in early 2020. I was renting, but I still wanted my space to reflect my personality. So, I decided to create the designs I wanted, just the way I imagined them 💭

When the first of the COVID lockdowns hit; with a little extra time on my hands, I took the leap and officially opened up shop in April 2020. What had started as a personal creative outlet, began to take off and I have been absolutely blown away by the support ever since. 💕

Where we are now...

I've since moved out of London, and now have a whole room(!) dedicated as a home studio. A huge upgrade from printing on the living room floor!✨

I still run this on my own, alongside a full-time job, but who knows where this will take me! 🤞🏼

Although, I am a one-gal-band, I couldn't do this without the support of my little home team, my partner Dan and pets Mimi 🐱 and Spike 🐶

If you want to see behind the scenes, find out more, or just come along for the journey, you can follow along on instagram @prettyaveragehq

I'm living my small business dream; creating colourful, fun and creative pieces for like-minded people. Each of my products are designed with the same goal in mind; to spread a little magic and make the ordinary exciting - to make the average pretty.

I can't wait to see where this journey takes me next and where my business ends up! Thanks as always for your support and for making this possible 💞